Party Philosophy

"I'm too sexy to have spit in my face! Security needs to have a little..."

R-E-S-P-E-C-T

Dj Cassidy drops an audio middle finger to the establishment with the A.Franklin disco classic. This party, a summer-long promotion of SoBe Life Water, seems like many philosophies at once- partly Michael Eric Dyson call for a post-racist, but not post-racial, America- as blanquitas and Negroes, Asians and Latinos bumped together. We all seem to know our differences, but also realize the social location of those divisions. This party is also Elizabeth Currid's (and Richard Florida's) theory of social flocking- as the composition of this party barely hold two degrees of separation between any two heads in the house. And it feels like a good ass party.

"R-E-S-P-E-C-T"


I've ben out of hte partying "scene" for a while now. I've chalked it up to growing older, and growing out of it, but this taste has got my fiend jaw twitching. My first thought is a memory of wasted, superficial nights that posed as bizzarro versions of some "essential" New York- it's what the law and finance industries use to attract recruits to their midtown cubicles and what Candace Bushnell used to sell a story about four women with love issues.

Aretha sings "find out what it means to me"



On the other hand, my first twenty minutes in teh Donna Karan space were mentally and professionally productive: I photo-documented event elements to report back to the office, made a contact that I've worked with before, and rose a few sociological quandaries along the way.



If I were an artist, I could apply Warholian ethics to validate my thirst for the party. From the photographer, and his muse, to the music and the walking canvases, this population reeks of art and commerce, art and New York.



As a budding pop-sociologist, I'm applying Floridian (as in Richard) ideas, assert that this party, this community, and all its negative and positive details, give meaning, builds connections, encourages creativity, challenges ideas of class, mixes neighborhoods. This bass-filled, Life Water get down, is a social dynamic. And that, you gotta

"Re-re-re-re-re-re-re-RESPECT!"

When's the next party?